Luxury Realty International is becoming Park & Palm
The same firm, the same people, the same standard. A name that says where we work.
In the coming weeks, Luxury Realty International will begin practicing as Park & Palm. The State of New York accepted the change to our company’s name this week, and the corresponding update to our brokerage license is with the Department of State now. When it issues, this site, our correspondence and our agreements will carry the new name. Until then nothing changes: we remain Luxury Realty International LLC, a licensed real estate broker, and every engagement continues exactly as it was written.
Why this name
A name should feel the way the work feels, so we chose two words that describe a life rather than a firm. Park is the avenue, and the city that grew up around it: the doorman who knows your name, the light across the reservoir in October, the apartment you walked into and simply knew. Palm is the other life: the coast, the long lunch, the house where the whole family finally gathers under one roof. Most of the people we represent live somewhere between the two, and the moving between them, the finding and the keeping, is the work we do. Park & Palm is the two places a life is lived.
The ampersand is us.
What does not change
The people. Anthony Clemenza remains Broker of Record, and the advisors you work with remain your advisors. Our New York license number, 10991236616, stays the same. Your agreements, your account, your saved properties and your alerts all carry over without a step on your part. If you are in the middle of a transaction with us, nothing is required of you; where a document must be reissued under the new name, we will bring it to you and explain it.
What will change, and when
The name on the door, and everything that carries it. Our web address will move to parkpalm.com, and this address will forward there for years. Our email addresses will move with it, and the current ones will keep reaching us. The change takes effect on the day the State issues the updated license, and we will write again that day. Until then, this letter is the record of it.
If you have a question about any of this, write to concierge@luxuryrealtyintl.com or call (212) 380-3790. A person answers.
Anthony Clemenza
Broker of Record, Luxury Realty International
Luxury Realty International LLC · Licensed Real Estate Broker in the State of New York · License 10991236616 · (212) 380-3790
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